Business Cards for the Entrepreneur – Evolving Over Time

The truth that no one seems to admit is that what constitutes the “best” business card is a little subjective. What YOU consider to be desired attributes for your business card might not mesh with what someone else considers to be the top desired attributes. That “someone else” might just be a prospective client!

This can make choosing a business card design difficult. Everyone knows what information should generally be included- business name, contact information, etc. But there are so very many possibilities and variations!

This is also one of the reasons that businesses usually have to try out a few different options over the years. Other reasons include changing objectives, and an evolving brand. The logo you start out with might not be the logo you end up with a year later. Often, right as a business is starting up with a single entrepreneur at the helm, the business’ identity is not at all fully formed.

Right at the start of your business, choose something simple and basic, produced at a local company. Why? Because you are probably going to change something about your business logo, branding, direction, or design, within the next year. When you start your business, you do want to cover your bases, and business cards are definitely one of the bases, but you are probably more concerned with developing your actual product, gaining customers, and working out other kinks in your operation.

After you use of that first batch of business cards, you might go online for a good deal on 500+. Something a little bit of a step up- maybe double sided, maybe a little more colorful, maybe glossy. There are a lot of templates out there that you can have modified to suite you.

After you have used that new batch up? Well, if you have given out that many business cards, you are probably on a roll. It is time to actually *invest* in this aspect of your business. Now it is time to put more thought them. Often, someone can tell how successful a business is (whether they are in there first few start up years), by how much personality the business card has. At same point, you need to give up on cheap card stock and cheap printing, or people will assume that you are not successful and experienced. It is the same reason that when people walk into an office looking to buy a service, they usually expect to see someone dressed professionally.

Your audience, your customers, they matter the most. If you are offering high end products or services, you need a high end business card. Etched glass, metallic embossed text- there are plenty of options in that regard.

Plain white business cards with the basics (name, job title, address, phone number) are still the mainstay for most businesses. If you don’t need to go overkill on your business cards, don’t! You can upgrade the type of card stock you use in regards to thickness and texture. You can bring in a graphic designer. You can choose a printer with top notch color and resolution output. There are plenty of options between basic and cheap to awesome and expensive.

Your business model may effect exact what you put on your business cards. For example, if you are a local plumber and you do not need a website, stick with the classic information. More often these days, though, there are some businesses run almost totally online; Those business cards would probably focus on a website and an email address instead of a street address. If your business is *you*, then your name should feature prominently, along with your title.

No matter what kind of design you the entrepreneur choose, some basic design sense is needed. Listen up: no tiny text sizes, no text too close to the edge, and please, do not use an awful color scheme. If you try to fit too much on the card, in regards to either information or color, your business cards ends up as a turn off. You do not want to turn off your customers.